40-70% of customers switch loyalty due to a perceived attitude of indifference.
91% of companies claim to be customer-focused, yet only 10% of customers agree. (Forrester, 2012)
Quantify customer-centricity on actionable factors: research of 10,000 companies across 25 years proved a strong customer culture drives business performance in over 35 performance measures, including ROI, growth, customer retention, market share and sales.
ClearAction is an accredited consultant for this powerful methodology.
Customer Culture Assessment™
A powerful benchmark of your responsiveness to customers’ needs, competitive threats, and market changes
Why Measure Culture?
A strong customer culture is the single most important driver of future business performance.
Customer culture is to performance what living is to breathing.
Now it can be measured using the Customer Culture Assessment™.
It’s a web-based staff survey tool, based on years of systematic research, that measures the level of customer-centric behaviors (culture) that an organization actions with its customers.
It is easy to administer, simple and intuitive to complete.
It is extremely effective in delivering understandable, detailed and actionable findings for executive sponsors seeking to drive business performance.