Revenue Operations’ Role in Customer Experience Performance

Rachael McBrearty, CCO, LeanData

Revenue Operations is alignment of sales ops, marketing ops, and customer success operations across the full customer life cycle to drive growth through operational efficiency and keep all teams accountable to revenue. Customer Experience Management is company-wide alignment of what’s delivered to what’s expected, from customers’ viewpoint. In this talk show, Rachael McBrearty and Lynn Hunsaker, both Certified Customer Experience Professionals (CCXP), discuss how Customer Experience and RevOps professionals can collaborate in optimizing outcomes for all stakeholders

 

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