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Customer Value Growth Strategies

Customer Value Growth Solutions

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ClearAction Solutions Team

Our virtual team has ‘been in your shoes’. In our corporate careers, we’ve made new habits a way of life enterprise-wide.

“ClearAction Continuum has been a great partner to NetApp, and has consulted on a variety of topics to help us advance our capabilities. The team includes some of the most prominent experts in their field. Their expertise and attention to detail in developing our case study was great. I’d recommend ClearAction to professionals looking to mature their operations and advance strategic projects for their companies.”

Judy Ash, Director of Global Marketing

Customer Value Growth Solutions: Organic Customer Value

Customer Centric Culture

You can fast-track your market nimbleness through benchmark insights that guide all employees in tuning-in to customer, competitor and market trends. 32% higher profit is achieved by the best-in-class companies, on average, in the Market Responsiveness IndexTM benchmark pool.

Research of 10,000 companies across 25 years proved that a strong customer-culture drives over 35 business performance measures, including ROI, customer retention, market share and sales. Employees’ 20-minute assessment online produces a benchmark comparison, roadmap and playbooks to speed your nimbleness. We mobilize your organization in bringing the roadmap to life in application working sessions. These can be done online.

Make a quick guesstimate of the lost opportunities over the past year as market shifts occurred. Add win-loss and turnover of customers and employees. You can reverse those figures by 25-50% as evidenced by the 400+ firms in the MRI™ best-in-class benchmark.

Start with MRI-CX Pulse™ to get your benchmark comparison report in 1-2 weeks, based on 20 of your executives’ answers to the 20-minute assessment online. See how powerful this report is in rapid adoption of new habits across your firm that elevate your market nimbleness.

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Customer Value Quotient

Compare customers’ desired versus undesired outcomes across solutions and time.

The CX Value QuotientTM quantifies the extent to which customers are enhanced or constrained by your enterprise.

  • Measure value: benefits versus costs, as seen by customers.
  • Compare desired versus undesired outcomes, as seen by customers.
  • Identify competitive leadership paths in customer experience excellence.

Improving customers’ time, effort, worry and opportunity costs are most important, especially today. It’s the best path to increase trust. It will boost your customer experience value quotient significantly and reduce your costs, too. These elements may be the hardest things for your competitors to copy, and therefore, your surest strategy to sustainable value superiority.

Cost-Benefit Ratio

Outcomes must be both effective and efficient. Effectiveness is provided by the product, service, personnel, image, business model, and so forth. These are typically included in developing a marketing value proposition, essentially your brand promise. What’s often overlooked in a value proposition are customers’ costs beyond money: time, effort, worry, and missed opportunities.

  • Outcomes are the basis for customers’ behavior: rebuy, recommend, etc. Outcomes involve what your solution is integrated with in customers’ life/business. Desired outcomes are contributors toward customers’ purposes.
  • Undesired outcomes are inhibitors of customers’ purposes. They are surprises in conflict with your value proposition.
  • Outcomes are about your customer, whereas typical voice-of-the-customer (e.g. NPS) and customer service and success metrics are about your firm, product or people.
  • Outcomes are an accurate view of value to customers. They can be tracked relative to expectations, alternative solutions, and over time.
  • Outcomes should be tracked for separate customer segments, which should be defined by end-to-end journey expectation-sets.

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customer experience dashboard

Executive sponsorship is strengthened through visibility to teams’ achievements and roadblocks. Teams are motivated to solidly execute strategy by seeing how their work translates to growth.

You can empower metrics acceleration by highlighting the end-to-end natural layers of metrics. Focus attention on leading indicators that teams can control.

Robust correlation and root cause analysis can identify early warning signals and levers that can predict outcomes for customer behaviors and business growth.

customer value chain dashboard

The CX Value Chain Dashboard displays the natural flow of metrics at-a-glance. It’s based on the natural flow of COPIS: customers determine necessary outputs of processes which identify the inputs needed from suppliers. The key is to “peel the onion” systematically, to enable teams to focus on early warning signals within their process workflows as predictive KPIs.

CX Value Chain Dashboard is customized to your company and your existing resources for rapid deployment and adoption. Your subject matter experts participate in succinct tailoring calls to tailor the playbook that we bring to life in application working sessions. These can be done online.

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Strategic Renewal Triangulation

Strategic RenewalTM unifies your senior leadership team in their customer experience vision and definition, equipping each executive with their respective operating plan in support of multi-year enterprise-wide customer experience objectives.

It identifies patterns to unlock root causes of strategic gaps in ease-of-doing business, ease-of-work, and financial performance. A holistic view of these insights can raise the perspective of each senior leadership team member to a more collaborative, unified level for significantly greater deployment clarity.

While financial results garner most of the leadership’s attention, it is the drivers and sub-drivers of both costs and revenue that are the key to improvements.

Tactical fixes to incentives and specific transactions don’t cause the foundational shift necessary to break open a fundamentally new way of working. We tend to focus on the people as the problem, much like blaming the plant if it dies, without recognizing the strategic value of an operating model that is objectively and comparatively superior to other players in the space.

Self-assessment:

  • Does each C-team member have an ops plan for CX?
  • Is the C-team unified in their CX vision & definition?
  • Is CX insight a determinant of corporate strategy?
  • Do multi-year enterprise-wide CX objectives exist?

A team analogy helps people to see their own position on the team and in the field. Teams have inspiring goals, core values and disciplines, of course but it’s the playbook that sets apart the perennially successful.

At the core of the team sport approach is the partnership between the top team and the frontline. That partnership requires careful planning and management among the C-team, because they jointly manage core processes, the first port-of-call in fixing the basics. Front-liners live with the reality of those processes, policies and infrastructure; the senior leadership team has reports and data. The senior leadership team team has the big picture and the resources, front-liners have the detail and the customer relationships. Together, they form a formidable team, united by processes.

Strategic RenewalTM is customized to your company and your existing resources for rapid deployment and adoption. Your subject matter experts participate in succinct tailoring calls to tailor the playbook that we bring to life in application working sessions. These can be done online.

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CX Awareness

Customers are impacted by every discipline enterprise-wide. They can proactively manage it if you weave customer experience improvement into everyone’s routines and aspirations.

CX Expectations AwarenessTM provides compelling messages and reminders of each function’s role in CX excellence, and weaves CX context into every meeting, training and executive message.

Self-assessment:

  • Do all functions know customers’ realities?
  • Does each function know their role in CX excellence?
  • Is CX woven into all meetings, trainings & exec messages?
  • Do all employees see CX messages many times daily?

CX Expectations AwarenessTM is customized to your company and your existing resources for rapid deployment and adoption. Your subject matter experts participate in succinct tailoring calls to tailor the playbook that we bring to life in application working sessions. These can be done online.

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Customer Value Creation

CX Value CreationTM shows everyone how they can be creative for whole customer life cycle and bring ideas to life.

Self-assessment:

  • Does everyone know they can be creative about CX?
  • Is creativity applied to the whole customer life cycle?
  • Do you have a way to bring anyone’s ideas to life?
  • Do you have templates & exercises to drive creativity?

CX Value CreationTM is customized to your company and your existing resources for rapid deployment and adoption. Your subject matter experts participate in succinct tailoring calls to tailor the playbook that we bring to life in application working sessions. These can be done online.

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CX DNA

Brands admired for consistently stellar customer experience (CX) performance share this: founders crisply characterized intentional customer experience, and they are adamant about using this characterization as their guiding light and benchmark for everything they do.

You can inject customer excellence into your company DNA by establishing the vital backbone of (1) Align from the Top, (2) All Hands On-Deck, and (3) Systematic Value. These form the basis for efficient and effective digitalization and customer intelligence, engagement, and care. The degree to which this 3-factor backbone is missing or existing is a divider or multiplier on CX ROI.

Customer Excellence DNA™. It’s customized to your company and existing resources for deployment of each phase within 60-90 days. Your subject matter experts participate in succinct tailoring calls to prepare playbooks that we bring to life in application working sessions. Systematic Value includes company-wide subscription to the ClearAction Value Exchange.

Make a quick guesstimate of the percentage of your contact center calls, churn, sales cycle delays, escalations and negative word-of-mouth attributed to issues originating among your non-customer-facing disciplines. You can redirect 25-50% of that to higher value endeavors in perpetuity, essentially creating a CX annuity through Customer Excellence DNA™. Additionally, do a quick guesstimate of untapped value from your investments in marketing/CX technologies. You can add 50-100% ROI to these resources through Customer Excellence DNA™.

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Agility Builder

Key performance indicators driven by ClearAction Value Exchange participation are multipliers of your Marketing/CX investments.

Marketing and customer experience/care/success (CX) manage a treasure trove of CX insights. Outside-in alignment company-wide to CX insights relies on these roles to build inward influence. Inward influence skills are rare among Marketing/CX roles, yet vital to agility and brand promise.

You can build strategic influence and impact by participating in ClearAction Value Exchange. It’s about the intersections between people. It’s about connecting the dots across things. Mission-critical skills today emphasize collaboration, nimbleness, and customer alignment.

ClearAction Value Exchange is just-in-time learning customized per your interactions and role. Everything is designed to be absorbed in 30-minute bites and applied on-the-job the same day. It’s professional development in an interactive community. It’s member-led and member-driven, expert-facilitated, open source and non-commercial. Find real-time solutions to succeed and to enjoy your work.

Make a quick guesstimate of the costs associated with weaknesses in the areas in the table above. You can reverse those costs by immersing your whole department in the ClearAction Value Exchange. Additionally, make a quick guesstimate of gains possible through increased credibility, customer-alignment, internal harmony, and agency productivity. Strengths in these areas allows your team to leapfrog performance norms, differentiate customer experience and drive sustained growth for all Marketing/CX stakeholders.

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“ClearAction worked with Thomson Reuters on several occasions. Because they managed CX in the B2B space for years, they could provide us with examples and stories to which we could easily relate. They offered practical tools we could implement right away. It was incredibly beneficial for us to work with ClearAction. They elevated our collective CX knowledge and helped us achieve a higher level of CX maturity.”

Alice Chu, Director of Customer Experience

Customer Value Growth Solutions: Customer Experience Management Maturity

customer experience maturity

Customer Experience Maturity is enterprise-wide accountability for CX performance.

Connected, flowing CX management is prerequisite to scalability and higher performance. You can expand your CX management agility by deploying strategic, essential stepping stones. Retention, loyalty and business results grow organically through this model by earning trust.

CX Maturity Roadmap Model

The CXM Maturity RoadmapTM makes customer experience excellence your way of life. We mobilize your organization in bringing the roadmap to life in application working sessions. This can be done through web conference calls.

  • 1st stage: activating the system across the full set of building-blocks.
  • 2nd stage: building maturity through sophistication of the essential stepping stones.
  • 3rd stage: sustaining momentum in engagement, relationship strength and business results.

Make a quick guesstimate of direct investments in retention, loyalty, engagement and customer intelligence. Those investments can be reduced 50% or more through CXM Maturity RoadmapTM deployment. Make a quick guesstimate of costs related to chronic customer pain; executing this roadmap can reduce those costs up to 80%. It’s a multiplier on customer retention, loyalty and business results.

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CX Actioning

Identify ways to increase actionability of VoC, CRM, analyses, and any CX data and programs. Increase your alignment with what customers value by increasing the actionability of your tools, methods, and reports.

You will benefit from this customized assessment if you want to . . .

  • Get greater value from any CX data or program
  • Maximize employee engagement
  • Minimize skepticism
  • Drive action-planning and follow-through
  • Make CX excellence a way of life firm-wide

CX Actionability Assessment focuses on your ROI capability. ClearROITM zeros-in on opportunities to achieve stronger and more enduring business growth through customer experience excellence.

For 1 tool or method, with 2-day turnaround via desk review and video conference.

You’re investing a lot of effort and resources into customer experience programs. Do you want to increase the return on your investment?

Customer experience differentiation is strongest when it’s based on internal transformation that aligns with what’s important to customers.

ClearROITM

  • Conversations via video conference and review of your supporting materials
  • 2-day turnaround with customized report and recommendations
  • Detailed advice for maximizing engagement, collaboration, and follow-through to accelerate ROI

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Process Maturity Assessment

Propel process performance through insights that reveal mirages and pragmatic catalysts.

Consistent delivery of desired outcomes is impacted by the four dimensions of process maturity: management commitment, systems approach, and customer-focused deployment and results.

Management commitment is the foundation of success for any business process.

Systems approach is is essential to effective innovation. Without a systems approach, sub-optimization is likely, meaning that an intended improvement will inadvertently cause reduced performance in another aspect of the customer’s desired outcome.

Deployment: The classic gap between strategy and execution underscores the need for building process maturity along the deployment dimension. Better performance in process deployment improves the execution of innovations, and it frees up process owners to contribute to ongoing innovation efforts.

Results are the reason behind customer experience innovation. Stronger delivery of the customer’s desired outcomes and stronger financial performance go hand-in-hand.

In this assessment, ratings are successive; for example, a rating of 4 is not accurate if you cannot answer yes for rating levels 1 and 2 and 3 as well. We can apply this rating scale to each business process within your stewardship.

You will benefit from this customized assessment if you want to . . .

  • Get greater value from any program or process
  • Increase stakeholder engagement
  • Identify opportunities in your strategic planning
  • Conduct a mid-year review
  • Embed your program or process as a way of life
  • Improve executive sponsorship

This assessment can be done through web conference calls.

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CXM Unification

Alignment is the missing link in sustainable customer experience-led growth. Align all stewards of customer management to intentional customer experience.

CXM Unification provides all customer experience management roles (UX, VoC, CRM, etc.) with tools and skills to facilitate firm-wide adoption.

Self-assessment:

  • Are CXM roles (UX, VoC, CRM, Svc, etc.) coordinated?
  • Are CXM roles skilled as facilitators & change managers?
  • Do you drive all functions’ & levels’ CXM adoption?
  • Do all CXM roles have tools to drive transformation?

CXM Unification is customized to your company and your existing resources for rapid deployment and adoption. Your subject matter experts participate in succinct tailoring calls to tailor the playbook that we bring to life in application working sessions. These can be done online.

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outside-in

Embedded Outside-InTM shows each employee why customers fund their job, how to make CX anticipation part of everyone’s daily decisions, how to ensure smooth high-quality handoffs.

Self-assessment:

  • Does each function see its charter in a CX context?
  • Does everyone know why customers fund their job?
  • Do each know how to manage their impact on CX?
  • Is CX anticipation part of everyone’s daily decisions?

Embedded Outside-InTM is customized to your company and your existing resources for rapid deployment and adoption. Your subject matter experts participate in succinct tailoring calls to tailor the playbook that we bring to life in application working sessions. These can be done online.

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marketing change management

Move-the-Needle RecognitionTM recognizes collaborative progress toward CX standards of thinking and doing that are visible to all, and rewards prevention of CX issues.

Self-assessment:

  • Does recognition emphasize collaboration?
  • Are CX standards for thinking & doing visible to all?
  • Is prevention of CX issues rewarded by recognition?
  • Does the customer base benefit via employee recognition?

Move-the-Needle RecognitionTM is customized to your company and your existing resources for rapid deployment and adoption. Your subject matter experts participate in succinct tailoring calls to tailor the playbook that we bring to life in application working sessions. These can be done online.

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Customer Experience Actionabilitiy

Collaborative CX ResolutionTM engages annual cross-functional CX actioning company-wide in a systematic approach that closes the loop with the customer base to reset perceptions. (i.e. ease-of-doing business).

Self-assessment:

  • Do cross-functional teams tackle chronic VoC issues?
  • Is every BU, geography & function creating CX action plans?
  • Is there a regular routine for organization-wide CX actioning?
  • Does the customer base know your CX action plans?

Collaborative CX ResolutionTM is customized to your company and your existing resources for rapid deployment and adoption. Your subject matter experts participate in succinct tailoring calls to tailor the playbook that we bring to life in application working sessions. These can be done online.

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Ease of Work

Ease-of-WorkTM maps employees’ experience journey and minimizes waste/hassles for staff to do their jobs.

Self-assessment:

  • Does recognition emphasize collaboration?
  • Are CX standards for thinking & doing visible to all?
  • Is prevention of CX issues rewarded by recognition?
  • Does the customer base benefit via employee recognition?

Ease-of-WorkTM is customized to your company and your existing resources for rapid deployment and adoption. Your subject matter experts participate in succinct tailoring calls to tailor the playbook that we bring to life in application working sessions. These can be done online.

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“ClearAction Continuum takes the business of marketing to a new level by taking an operations view. They have developed metrics and methods to streamline the process of B-to-B marketing. Their approach is ROI all the way from product planning to launch to brand building. If you are building a marketing organization, a conversation with ClearAction will give you ideas that will serve you for the long term.”

Bob Durstenfeld, Director Of Marketing & Communications

Customer Value Growth Solutions: Marketing Management Maturity

marketing operations model

Marketing management maturity is nimbleness to embrace emerging challenges and opportunities.

Holistic marketing management is prerequisite to scalability and higher performance. You can expand your marketing agility by deploying strategic, essential stepping stones. Customer value grows organically through this model by starting with ecosystem alignment.

Marketing Maturity Assessment

  • Stage A: activating the system by applying the basics of all building-blocks department-wide.
  • Stage B: building maturity through cross-organizational coordination.
  • Stage C: sustaining momentum by weaving-in customer-centered management.

The Marketing Management Maturity Roadmap™ drives alignment inside and out. We mobilize your organization in bringing the roadmap to life in application working sessions. This can be done through web conference calls.

  • It drives strategic growth because it applies to every part of your Marketing department.
  • Every discipline across Marketing can up-level their performance through this roadmap.
  • Dynamic flow and closed-loop management featured in this model empower nimbleness.

Make a quick guesstimate of overtime, delayed cycle time and scrap caused by re-work in each part of your Marketing department. Those unwanted drains on your budget and talent productivity can be reduced 50% or more through Marketing Maturity Roadmap™ deployment. Make a quick guesstimate of costs related to agency turnover, talent churn and customer churn; executing this roadmap can reduce those costs up to 80%. It’s a multiplier on customer value: acquisition, retention, share of wallet, and profitability.

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BIG DATA TSUNAMI

The martech landscape of more than 7,000 choices is daunting. The stark reality is that companies have spent tens of billions of dollars in customer relationship management infrastructure that has produced a limited effect on customer loyalty.

Readiness for the fourth industrial revolution (4IR) can be accelerated through guidance that leapfrogs the hard-knocks lessons of the mainstream. The second and third revolutions were 1980s re-engineering and 1990s technology automation. 4IR fully optimizes intelligent processes driven by AI, blockchain and AI-powered machines.

The 4IR business model  weaves throughout the fabric of the enterprise the AI/blockchain infrastructure which continuously learns and optimizes the revenue-to-cost ratio for the business across the front, middle and back offices.

The key to competing in the 21st century is integrating and optimizing customer-facing activities across front, middle and back offices, using the power of AI and blockchain combined. AI-driven service, sales and marketing capabilities are now required to capture the loyalty of digital natives, which is a requirement for your brand to thrive in the digital age and avoid being disrupted.

Digital & Technology Readiness & ROITM streamlines your data preparation and choices that match your customers. It sets you up to harvest the big-data tsunami, convert it to small data, monetize it, convert it into revenue and superior service, and disrupt and crush your competition.

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marketing performance management

Marketing performance management is the systematic management of marketing resources and processes to achieve measurable gain in return on investment and efficiency, while maintaining quality in customer experience.

Marketing performance management is comprised of six success factors:

    1. Alignment of marketing activities and investments to business outcomes occurs when a marketing organization establishes a direct line of sight between marketing activities, investments and business outcomes.
    2. Accountability is the monitoring and measurement of the commitment a person, group, or organization makes to deliver specific, defined results relating to the enterprise’s financial and strategic objectives.
    3. Analytics seeks to identify patterns in data by organizing it and applying mathematics, statistics, or algorithms to it. Analytics foster fact-based, data-driven customer, product, market and performance decisions and develop models to support scenario analysis and predict potential outcomes.
    4. Automation of marketing processes reduces manual labor, errors, and inconsistency. It enables timely, personalized messaging to customers, prospects, and other stakeholders.
    5. Alliances are arrangements between companies to create additional value together. Distributors, resellers, marketing agencies, and other companies may co-develop, co-promote, and/or co-deliver various parts of the marketing mix (product, price, promotion, placement).
    6. Assessment is the evaluation of strengths, weaknesses, and opportunities in marketing performance management. Ideally, assessment is supported by a culture of genuine concern, dedication, and willingness among management and employees to continually improve performance.

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Customer Expectations Segmentation

Expectations SegmentationTM  characterizes customer personas by customer life cycle expectations that guide all functional areas (Finance, Legal, etc.) in meeting and exceeding customer experience needs. This clarifies intentional customer experience.

Self-assessment:

  • Do you segment customers by expectation-sets?
  • Are customer personas useful to Ops, Fin., IT, HR, etc.?
  • Is there a radar to meet / exceed CX expectations?
  • Is the number of personas manageable for all functions?

Expectations SegmentationTM is customized to your company and your existing resources for rapid deployment and adoption. Your subject matter experts participate in succinct tailoring calls to tailor the playbook that we bring to life in application working sessions. These can be done online.

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DX DeSiloed

Digitalization is hindered or helped to the degree that silos are coordinated.

Digital experiences within or across business silos have inherent value limitations since they are not integrated at the customer level and the enterprise level, where it becomes painfully visible.

Silos are the metaphor for disconnected things that would be stronger through coordination. Integration of execution silos (vision, assumptions, goals, metrics, handoffs) and operational silos (organizations, channels, systems, data, processes) is required to empower full performance of DX tech.

  • Universal keys tame silos: broadening perspectives, expanding motivations,
    nurturing collaboration and building-in universality.
  • DX Agility™ syncs execution silos through:
    • Visionary leadership: passionate foresight for new business requirements.
    • Customer co-creation: real-time journey path, solution bundling, price bidding.
    • Outside-in transparency: customer-centered openness of motives and status.
  • DX Altitude™ syncs operational silos through:
    • 720-degree view: customer lifecycle traditional data overlaid with IoT data.
    • Digital empathy: combination of humans and AI-driven machines.
    • Strategic data monetization: use of data to drive operating metrics.

Make a quick guesstimate of the lost opportunities associated with delays, re-work, and work-arounds originating from silos. These costs are multiplied when technology is laid on top of execution silos and operational silos.

Self-assessment:

  • Is universality built-in to assignments, programs and initiatives?
  • Do leaders demonstrate passionate foresight of integration business requirements?
  • Is outside-in transparency high? (customer-centered openness of motives and status)
  • Do you have a 720-degree view? (customer lifecycle traditional data + IoT data)

Digital Experience De-Siloed™ is customized to your company. Your subject matter experts participate in succinct calls to tailor playbooks that we bring to life in application working sessions. This work can be done online.

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RACES KPIs LIFT

Rapid Analytics Customer Environment™ (RACES™) lifts sales by engaging customers in optimal omni-channel strategy.

A customer can’t have a good experience if they’re forced into a channel they don’t like. Enabling all channels assures every customer their preferred experience, but not all channels are created equal. Customer engagement strategy should be about making targeted investments in only those capabilities that drive desired outcomes. Define the optimal omni-channel strategy before making the full-blown investment to enable those capabilities.

RACES charts a path to the right customer experience tactics using real data and customers to test CX scenarios. You’ll benefit from fast and inexpensive deployment, rising above systems limitations with ad hoc test against a control.

  • Real-world basis for right-fitting customer engagement.
  • In-market production pilot campaigns.
  • Test & prove prior to broad marketing investment.

RACE identifies the 20% of operational customer actions that generate 80% of the lift in CX metrics Produces actionable results that can be scaled across touch-points for maximum customer impact.

RACE uses:

  • Real customers and real data to test multiple CX scenarios and chart a path forward to the right CX strategy.
  • In-market production pilot campaigns to test and prove the value of deploying optimal CX capabilities, prior to broad investment.
  • Fast and inexpensive deployment methodology, going around the limitations of existing systems with an ad hoc test vs. control approach.
  • Real data and customers to provide a real-world basis for defining the benefits of full CX capabilities.

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HAILOs

HAILOs is the use of strategic artificial intelligence (AI) to drive brand differentiation and sustainable competitive advantage.

Customers leave a persistent digital fingerprint whenever they go on the Internet, leaving five digital halos across the five sub-Internets. The KEY HAILO organizes all five halos into one, allowing for complete view of customers’ activity and the ability to engage in true 1:1 communications based on the total halos generated by the customer.

Strategic applications of AI enable you to:

  • Create a new customer experience that drives brand loyalty to previously unattainable levels
  • Design an experience through digital empathy
  • Drive organic revenue productivity
  • Grow share of wallet
  • Attain sustainable competitive advantage

Digital HAILOs closes the brand/customer gap by making customer experience seamless and error-free across all touch-points, channels, products and business units.You’ll generate demand from digital natives by reaching individuals who virally influence their whole tribe. This drives costs down and increases productivity, lifetime value and loyalty to new heights.

Impenetrable loyalty between your customers and your brand is achieved by providing the interfaces and data for the ultimate customer journey — the one which digital natives design themselves with touch-point preferences, co-created bundles, co-pricing and a limitless flow of new and innovative business models. Digital empathy joins humans and machines in AI-powered harmony for customer experience and marketing models that are experiential in place of today’s push protocols.

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ARTIFICIAL INTELLIGENCE INTEGRATION

Customer Engagement HubTM prepares people, processes and visionary leadership for selection, deployment and value from digital experience, customer success, and customer experience technologies. It establishes your customer experience omni-view capability.

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Our Advisory Clients

We’re honored to influence these companies:

“ClearAction Continuum is an expert in overall business operations and has been an invaluable resource for me and my team to learn best practices in marketing, supply chain, quality, and communications. They taught us things that would not readily cross our minds,  and increased our efficiency and accuracy in many areas. I highly recommend ClearAction Advisory.”

Katherine Van Diepen, Director of Marketing

All of our blog topics can be operationalized for you through assessments,
process development, change management, training, playbooks, application workshops, coaching, etc.

Requests? Send a note to Success@ClearAction.com

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Let’s discuss your specific situation.
We look forward to contributing to your success.

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