Growth = CX = EX
Welcome to ClearAction Continuum
Get in-sync company-wide with Customer Experience, Partner Experience, and Employee Experience priorities
In team sports, every play relies on 360-degree collaboration.
Everyone in your firm can help or hinder experience performance.
- You rely on every role to prevent issues and grow ongoing value.
- Amplify growth when mindsets are in-sync with experience expectations.
Let us show you how to do it quickly and sustainably from your start.
“I highly recommend ClearAction Continuum to assist you in your vision. They understand the importance of accountability and generating ROI. They are masterful in aligning stakeholders, both inside and outside the company. ClearAction sees the marketing “big picture” and how all the pieces create a successful effort.”
“ClearAction Continuum is an expert in overall business operations and has been an invaluable resource for me and my team to learn best practices in marketing, supply chain, quality, and communications. They taught us things that would not readily cross our minds, and increased our efficiency and accuracy in many areas. I highly recommend ClearAction Continuum.”
Dozens of Top Influencers lists and brands have featured founder Lynn Hunsaker
Since 2008, Lynn Hunsaker is a top author among thousands of contributors to CustomerThink.com
“ClearAction Continuum has been a great partner to NetApp, and has consulted on a variety of topics to help us advance our capabilities. The team includes some of the most prominent experts in their field. Their expertise and attention to detail in developing our case study was great. I’d recommend ClearAction to professionals looking to mature their operations and advance strategic projects for their companies.”
Established Experience Leadership Mastery (first-ever method to combine customer, employee, and partner experience managers at all levels from VP to program manager with next-level XM maturity as starting point or pivot point)- Launched Tech Buyers Guide to Higher Growth
- Launched CX course for every manager: Experience Management as a Team Sport
- Created global table of CX Training Choices
- Ambassador and Judge for International and US Customer Experience Awards
- Presentations to CXPA, Women in CX, Movac, Evolve CX, Business Mic, Hiver, Intercom, ECXO, US CXA’23
- Are 2010s Practices Shrinking Your CX ROI?
- Guide Your CEO to Set Intentional CX as North Star
- How Your C-Suite Evaluates CX & EX
- CX Silos Your CX Team Can Tame
- Metrics for Indisputable CX ROI
- Myths of CX Data, Metrics & ROI
- CX: How to Differentiate & Win
- Making CX a Team Sport
- #1 Author at CustomerThink.com
CX Leaders Advance Faculty - Articles (partial list):
- 23 CX Practices to Stop in 2023
- CCO Playbook: Balancing Experience Leadership with Experience Management
- CEOs: Delaying CX Maturity is Crazy
- CEOs: Aim for Automatic Experience Excellence
- 3 CX Growth Keys for CEOs
- CMO & CCO: Experience Leadership
- CMO & CCO: Minding the Gap
- CMO & CCO: Ideal Customer Profiles
- What is CX Maturity?
- Decoding CX Skill Maturity
- Navigating CX Training Choices
- Keys to Self-Paced Learning
Established Experience Leadership Mastery (first-ever method to combine customer, employee, and partner experience managers at all levels from VP to program manager with next-level XM maturity as starting point or pivot point)
CX Leaders Advance Faculty 
- First winner of CX Team Sport Award: Best Egg for Enterprise Use of CX Insights
- CX Skills Maturity Self-Assessment launched for organizations and individuals
- CX+EX+PX Strategy MasterMinds Symposiums designed
- CCXP Exam Course streamlined to 4.5 hours, 300+ questions, content doubled
- CCXP Exam Course translations underway in French, Spanish, Portuguese, Arabic
- CX Arabia, CXPA Switzerland, Women in CX, LiveVox webinars featured Hunsaker
- 40+ LinkedIn Live mini webinars
- 20+ LinkedIn newsletters for 3 themes: Ease of Work & Business, Clear Ways to Influence Action, CX Skill-Building
- CX+EX+PX article series on CustomerThink: Re-Thinking CX Strategy, CCOs Can Stop Shrinkflation, . . .
- US CX Awards Judge and Ambassador service by Hunsaker
- CXPA Phoenix Network committee service by Hunsaker
First winner of CX Team Sport Award: Best Egg for Enterprise Use of CX Insights
- Experience Leadership phrase coined by Hunsaker to represent company-wide alignment with core-growth customers’ expectations
- CCXP course upgraded to CXPA’s new standards and Experience Leadership Ultimate PracticesTM
- Experts & executives CX+EX+PX course launched: Experience Leadership for Strategic Impact & Maturity
- Experience Value Exchange upgraded with Experience Leadership competency badges, algorithm, and 5-minute resources
- C-Suite Guide to Customer Experience Growth course launched
- Strategic Impact Personas & Journey Mapping train-the-trainer course launched
- Samsung North America Care, Adobe DX Globalization, Mulesoft Support keynotes
- iAdvize ConversationCX, Azman All Things Considered CX, and Joseph Michelli podcast collaborations
- CX is a team sport theme for CXPA’s CX Day inspired ClearAction website’s CX, EX, PX and MO playbooks
- B2B CX article series on CustomerThink features CX growth mindset for executives
- CXPA Phoenix Network committee service by Hunsaker
C-Suite Guide to Customer Experience Growth course launched
- ClearAction Value Exchange Executive Leadership Board welcomes Lynn Holmgren (TE Connectivity)
- Smoothing Silos video tutorials showcase succinct, actionable guidance from ClearAction Value Exchange
- Marketing:
- Marketing Operations 2.0 course taught at UC Santa Cruz Silicon Valley Extension by Hunsaker
- Customer Experience:
Arabic translation of Customer-Focused Communication course is launched- Freshworks, CXPA Washington DC presentations by Hunsaker
- CXPA Board of Directors service by Hunsaker
- CXPA announces Recognized Training Provider status to Hunsaker
Arabic translation of Customer-Focused Communication course is launched
- ClearAction Value Exchange Executive Leadership Board welcomes Giri Iyer (Rubrik), Carolyn Muise (NCR), Christophe Bodin (Anaplan), John Patterson (Sage)
- ClearAction Advisory welcomes Laura Patterson, David Dodd, Shail Khiyara
- Marketing:
- Southern California ANA arranges 4 presentations for B2B Marketing Expo by Hunsaker
- Marketing Operations 2.0 course taught at UC Santa Cruz Silicon Valley Extension by Hunsaker
- Customer Experience:
- CXPA Board of Directors, Technology Committee, CEO Search Committee service by Hunsaker
- Customer Experience Update, Freshworks, CXPA Toronto, CloudCherry, NextTenYears, Institute of Behavioral & Applied Management presentations by Hunsaker
- CEO’s Guide to Growth Through Customer Experience is a 6-article CustomerThink series by Hunsaker
ClearAction Value Exchange is launched- ClearAction Value Exchange Executive Leadership Board welcomes Marilyn Mersereau (RMS), Milista Anderson (FIS Global), Jennifer Dial (Money Management International), Kirsty Traill (Hootsuite), Eric Wansong (Code42)
- Marketing:
- Marketing Operations 2.0 course taught at UC Santa Cruz Silicon Valley Extension by Hunsaker
- How Customer-Centered Marketing Steps Up Your Performance & Influence is a 6-article CustomerThink series by Hunsaker
- MarketingOps.com Board of Directors service by Katz
Customer Experience:
- CXPA Board of Directors service by Hunsaker
- RockStarCX, SaleMove, Thematic, BrightTalk, TalkDesk, Call & Contact Centre Expo, Information Development World presentations by Hunsaker
- CustomerThink announces 5 recipients of its new Hall of Fame award, including Hunsaker
ClearAction Value Exchange is launched
Customer Experience:
Marketing Operations Partners LLC and ClearAction LLC merge to form ClearAction Continuum, Inc.- ClearAction Advisory welcomes Diane Magers (AT&T/CXPA), Lara Wise (Western Union/tw telecom), Bill Cusick (Zurich Insurance), Jeff Vandevelde (SunTrust), Carol Borghesi (TELUS), Dennis DeGregor (HP)
- Marketing:
- Top marketing operations inflencers lists by Bizible, Wrike feature Katz & Hunsaker
- MarketingOps.com Board of Directors service by Katz
- Customer Experience:
- CXPA Board of Directors service by Hunsaker
- CustomerThink Author of the Year is Hunsaker
- Keys to Customer-Centered Business is a 12-article CustomerThink series by Hunsaker
- 5 Radical Changes to VoC of the Future article series by Hunsaker
- Top influencers lists by SAP, Satmetrix, Onalytica, FrontLeaf, Global Gurus, TandemSeven, vCare, Nanorep, CloudCherry, VOZIQ, Amity, Customer Guru, CustomerGauge, NGdata, Mindtouch feature Hunsaker
Marketing Operations Partners LLC and ClearAction LLC merge to form ClearAction Continuum, Inc.
Marketing Future Forum is launched: 1st subscription forum dedicated to marketing efficiency and effectiveness: open to all marketers in all industries and company sizes- Marketing Future Forum Executive Leadership Board welcomes Marilyn Mersereau (Plantronics), Hunter Montgomery (Higher Logic), Rob Singer (Ancestry.com)
- Marketing:
- Wikipedia entry for Marketing Performance Management written by Laura Patterson & Hunsaker
- Marketing Operations Value Gap article series by Katz
- A Glimpse into the Future of Marketing article series by Katz
- 7 Deadly Sins of Marketing article series by Hunsaker
- Bay Area Marketing Operations Meetup launched by Hunsaker
- Customer Experience:
Spanning Silos for Customer Experience Excellence is a 12-article CustomerThink series by Hunsaker- Market Culture Market Responsiveness Index Accredited Partner earned by Katz & Hunsaker
- CX Day Social Media co-chair service by Hunsaker
- CXPA CX Experts Panel, Customer Journey Mapping faculty, Insights Exchange CX Experts Office Hours service by Hunsaker
- Bay Area Customer Experience Meetup launched by Hunsaker
Marketing Future Forum is launched: 1st subscription forum dedicated to marketing efficiency and effectiveness: open to all marketers in all industries and company sizes
Spanning Silos for Customer Experience Excellence is a 12-article CustomerThink series by Hunsaker
Marketing Future Forum / ClearAction Value Exchange development and beta testing- Marketing:
- Marketing Management Maturity Assessment developed by Hunsaker
- Wikipedia entry for Marketing Operations written & validated with thought leaders by Katz & Hunsaker
- Marketing Operations & Technology Summit chaired by Katz
- Customer Experience:
- Customer Experience Excellence course created by Hunsaker is 1st CXPA online Authorized Resource & Training for the Certified Customer Experience Professional exam
- Customer Experience Management Maturity Assessment developed by Hunsaker
Business-to-Business Customer Experience Management practices study by Hunsaker- Certified Customer Experience Professional (CCXP) earned by Hunsaker
- Optimizing B2B Customer Experience is 15-article CustomerThink series by Hunsaker
- 5 Keys to Customer Experience for the Future 6-article series by Hunsaker
- CXPA CX Experts Panel, Insights Exchange Unwound Session & CX Experts Office Hours, Innovation Awards co-chair, CX Day Online Events co-chair service by Hunsaker
- CustomerThink Author of the Year is Hunsaker
Marketing Future Forum / ClearAction Value Exchange development and beta testing
Business-to-Business Customer Experience Management practices study by Hunsaker
- Marketing Future Forum / ClearAction Value Exchange development and beta testing
- Marketing:
Marketing Operations & Technology Summit is chaired by Katz- Marketing Operations 2.0 course taught at UC Santa Cruz Silicon Valley Extension by Katz
- Customer Experience:
- Customer Experience Management Maturity Model developed by Hunsaker
Top 60 CX Influencers article on SAP Business Innovation blog, Big Data & CX Top 100 Influencers article by Onanalytica features Hunsaker- IBM Big Data Hub and SDL InsideCXM publish articles by Hunsaker
- KCBS SF AM710 radio, Adobe Connect Partner Summit feature Hunsaker
- CXPA CX Experts Panel, Insight Exchange CX Experts Office Hours, CX Day Online Events co-chair service by Hunsaker
- Customer Experience Strategy Model 10-article series by Hunsaker
Marketing Operations & Technology Summit is chaired by Katz
Top 60 CX Influencers article on SAP Business Innovation blog, Big Data & CX Top 100 Influencers article by Onanalytica features Hunsaker
- Marketing Future Forum / ClearAction Value Exchange development and beta testing
- Marketing:
- Global CMO Magazine interview with Katz
- Marketing Operations 2.0 course taught at UC Santa Cruz Silicon Valley Extension by Katz
- Customer Experience:
1st Customer Experience Experts year-long member Q&A panel for CXPA service by Hunsaker- Business-to-Business Customer Experience Management practices study by Hunsaker
- Customer Management Summit, Walker B2B Customer Experience Summit, Small Business Marketing Ideas, CustomerThink, CXPA Insight Exchange Unwound Session (co-chair & moderator) & CX Experts Office Hours & Show-and-Tell, CX Day, IBM Customer Analytics presentations by Hunsaker
- CXPA Education Committee includes Hunsaker, 3 CX tools contributed to CXPA by Hunsaker
- B2B Customer Experience Management LinkedIn Group launched by Hunsaker
- Accenture features ClearAction B2B CXM practices study in the book Selling Through Someone Else and white papers
1st Customer Experience Experts year-long member Q&A panel for CXPA service by Hunsaker
- Marketing Future Forum / ClearAction Value Exchange development and alpha testing
- Marketing:
Marketing Ops Leaders online talk show is launched by Katz & Hunsaker- Marketing Operations 2.0 course taught at UC Santa Cruz Silicon Valley Extension by Katz
- Customer Experience:
- Business-to-Business Customer Experience Management practices study by Hunsaker
- International Project Manager Symposium at Alcatel-Lucent, IBM tweet chat, FountainBlue, Northern California Business Marketing Association, Conference Board of Canada presentations by Hunsaker
- Contact Center Pipeline magazine and Improving Customer Experience podcast feature Hunsaker
- Bay Area Association for Psychological Type Board of Directors service by Hunsaker
Marketing Ops Leaders online talk show is launched by Katz & Hunsaker- Marketing:
Exploratory and validation research for Marketing Future Forum / ClearAction Value Exchange by Hunsaker & Katz- Marketing Operations Partners names Hunsaker as President
- Weekly TweetChats on Championing a Culture of Marketing Measurement & Accountability launched by Katz & Hunsaker
- Southern California Business Marketing Association Executive Summit, SD Forum Marketing SIG, Measure Up, Silicon Valley Project Management Institute presentations by Katz
- Marketing Operations 2.0 course taught at UC Santa Cruz Silicon Valley Extension by Katz
- Silicon Valley American Marketing Association, Business Marketing Association, Marketing Research Association presentations by Hunsaker
- Customer Experience:
Business-to-Business Customer Experience Management practices study by Hunsaker- ClearAction is a Founding Corporate Member of Customer Experience Professionals Association
- Impactful Program Design track at Satmetrix Net Promoter Conference is chaired by Hunsaker
- Global Contact Forum in Mexico City, Silicon Valley Project Management Institute, Support & Service Management Consortium, Text Analytics Summit West, Focus.com presentations by Hunsaker
- Bay Area Association for Psychological Type president is Hunsaker
- CustomerThink Advisory Board service by Hunsaker
- MyCustomer, TechTarget/SearchCRM, Vivisimo, Customer Experience Exchange publish/feature Hunsaker
Exploratory and validation research for Marketing Future Forum / ClearAction Value Exchange by Hunsaker & Katz
Business-to-Business Customer Experience Management practices study by Hunsaker
Marketing:
- 1st online course on Marketing Operations for the public is published by Katz
- UC Berkeley Extension and Mission College courses taught by Hunsaker
- Customer Experience:
- 1st global Business-to-Business Customer Experience Management practices study by Hunsaker
- President of Bay Area Association for Psychological Type president service by Hunsaker
Marketing:
- Marketing:
- Marketing Future Forum co-creation dialogue with 2 dozen marketers in San Francisco was the seed for ClearAction Value Exchange
- Marketing Operations chapter written by Katz for Marketing 2.0 book by Bernie Borges
- Marketing Operations Future LinkedIn Group launched by Katz
- Marketing Operations Management Symposium chaired by Katz
- Predictive Analytics World, eMetrics Marketing Optimization Summit, Southern California Business Marketing Association, Project Management Institute, Silicon Valley American Marketing Association presentations by Katz
- MarketingSherpa features Journey to Marketing Operations Maturity study
- UC Berkeley Extension and Mission College courses taught by Hunsaker
- Customer Experience:
Customer Experience Improvement Momentum handbook published on Amazon Kindle by Hunsaker- Innovating Superior Customer Experience handbook published on Amazon Kindle by Hunsaker
- Top 25 Author and Advisor panel at CustomerThink includes Hunsaker
- Customer Reference Knowledge Sharing Network, BrightTalk, IIR Customer Experience Strategy, Marketing Research Association presentations by Hunsaker
- Bay Area Association for Psychological Type Board of Directors service by Hunsaker
- Certified Practitioner of CPI 260, Cognitive Dynamics, Temperament, & Interaction Styles earned by Hunsaker
- Customer Experience talk show launched by Hunsaker
Customer Experience Improvement Momentum handbook published on Amazon Kindle by Hunsaker- Marketing:
- 1st Marketing Operations presentations to Project Management Institute, adtech, Agency 2.0 by Katz
- 1st Marketing Operations Symposium in Hong Kong by Katz
- Business Marketing Association’s International Board & Thought Leadership Committee service by Katz
- UC Berkeley Extension and Mission College courses taught by Hunsaker
Customer Experience:
- CustomerThink blog of the month award to Hunsaker
- Metrics You Can Manage for Success handbook published on Amazon Kindle by Hunsaker
- Project Management Institute, South Bay Organizational Development Network, Chalk Institute, Contact Center Performance Forum, Marketing Think Tank presentations by Hunsaker
- OgilvyOne, Contact Center Performance Forum, Association of Support Professionals feature Hunsaker
Customer Experience:
- Marketing:
Journey to Marketing Operations Maturity benchmarking study is published by Katz & Hunsaker- Marketing Operations Maturity LinkedIn Group launched by Katz
- Chief Marketer, MarketingProfs, CMO.com, CMO Council PeerSphere Magazine, The Journal of Digital Asset Management published articles by Gary Katz
- Market Research Association, Bay Area Legal Marketing Association presentations by Hunsaker
- UC Berkeley Extension and Mission College courses taught by Hunsaker
- Customer Experience:
- Interaction Bridges published on MarketingProfs by Hunsaker
Journey to Marketing Operations Maturity benchmarking study is published by Katz & Hunsaker- Marketing Operations Partners founded by Gary Katz
Gary Katz
- Marketing:
- Marketing Operations Management Symposium is chaired by Katz
- UC Berkeley Extension, San Jose State University, and Mission College courses taught by Hunsaker
- Customer Experience:
- Northern California Human Resources Association presentation by Hunsaker
- Bay Area Association for Psychological Type Board of Directors service by Hunsaker
- ClearAction founded by Lynn Hunsaker
L. Hunsaker
- Marketing:
- Professional Certified Marketer 6-course series for SVAMA designed by Hunsaker
- 5 UC Berkeley Extension and San Jose State University and Mission College courses taught by Hunsaker
- Silicon Valley American Marketing Association presentation by Hunsaker
- Marketing Operations: Solving Marketing’s 7 Deadly Sins published on MarketingProfs by Katz
- Marketing Ops track of the Digital Asset Management & Marketing Operations Management Symposium chaired by Katz
- Silicon Valley American Marketing Association Board of Directors service by Katz
- Customer Experience:
- Myers-Briggs Type Indicator Certified Practitioner earned by Hunsaker
- Bay Area Association for Psychological Type Board of Directors service by Hunsaker
- Management Society presentation by Hunsaker
- Customer Experience Achievements Before 2005
(Developed and drove engagement in these in 15 years at Applied Materials and Sonoco)- Online voice of customer course
- CX improvement team recognition portal
- Questionnaire design handbook
- Executive listening session handbook
- Customer tour guide training
- CX survey interviewers’ orientation and handbook to our customers and jargon
- CX improvement handbook
- Internal customer satisfaction handbook
- Quality management handbook
- CX overview for new hire orientation
- Customer vignettes for every internal training course (spanning mechanical engineering to time management)
- Monthly supervisor staff meeting slide with talking points
- Hundreds of articles about customers, customer experience techniques, and teams’ progress
- Customer Experience Achievements Before 2005
(sample of CX value added by every Applied Materials P&L: 2 goals each every year!)
- 16X reduction in customers’ time for service
- Exceeded customer expectations by 75%
- 10X increase in customer productivity
- 23X reduction in lead time from 5 days to 5 hours
- 6X improvement in trouble-shooting cycle time
- $1M savings monthly to the customer
- 80% reduction in customer engineers’ learning cycle time
- 75% reduction in customer-reported bugs/issues
“I’ve had the opportunity to work with ClearAction Continuum on several projects. They are very dependable, detail oriented and have an extremely high sense of integrity. There’s no question they will do what’s needed to ensure the work is done correctly and the client’s best needs are taken into account.”
