ClearAction Continuum

Growing your experience leadership maturity

About ClearAction

Experience leadership is a team sport

Expand your influence

Inspire greater gains

Fast-track your success

I highly recommend ClearAction Continuum to assist you in your vision. They understand the importance of accountability and generating ROI. They are masterful in aligning stakeholders, both inside and outside the company. ClearAction sees the marketing “big picture” and how all the pieces create a successful effort.”

Marti Smith, Vice President of Marketing, Shoretel
customer experience expert recognition

Dozens of Top Influencers lists and brands have featured founder Lynn Hunsaker

customer experience top author

Since 2008, Lynn Hunsaker is a top author among thousands of contributors to

Experience Leadership Mastery Levels

Everyone in your firm can help or hinder experience performance. Your success depends on everyone’s personal adoption and accountability for understanding and meeting customer expectations. This applies to external and internal customers. You rely on everyone, ecosystem-wide, to align their mindset with lifetime value to PREVENT issues. This applies to customer, partner, and employee experience. Our approach emphasizes this. Let us show you how to do it quickly and sustainably from your start.

Since 1991 Lynn led CX methodology design and performance as Voice of Customer Manager, Strategic Planning Manager, Customer Satisfaction Improvement Manager, Quality Metrics and Education Manager, and Head of Global Quality and Customer Experience. Since 2005, ClearAction guides managers and leaders  in taking a higher-level XM approach. Today, only 8% of firms globally today are in the top 2 of 5 CX maturity tiers. Let’s accelerate maturity! We guide you to the top tier rapidly as a clear XM leader.

Stop issues at their root to re-allocate costs to higher value opportunities.

Start with high-potentials’ end-to-end experience excellence vs. random quick wins.

Focus everyone on customers’ jobs-to-be-done as North Star for decisions and actions.

Shift to customer-centered engagement, vocabulary, metrics, and use of insights.

Smooth execution silos and operational silos as your XM strategy goal: natural XM excellence.

experience management ROI strategy

Catalyze XM maturity immediately:
(A) Align insights to every group.
(B) Align every group’s work to customers.
(C) Embed insights criteria into rituals.
This is how to surpass norms.
It’s the key huge sustained growth.
This is Experience Leadership!
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Experience Leadership Collaboration

In team sports, every play relies on 360-degree collaboration.

Aim for automatic experience excellence

Experience Leadership is vital for thriving in the 2020s

Shift gears from Experience Touchpoint/Management focus of the 2010s.

experience leadership definition

ClearAction Continuum is an expert in overall business operations and has been an invaluable resource for me and my team to learn best practices in marketing, supply chain, quality, and communications. They taught us things that would not readily cross our minds,  and increased our efficiency and accuracy in many areas. I highly recommend ClearAction Continuum.”

Katherine Van Diepen, Director of Marketing, Anritsu

Experience Leadership Closes Gaps

It’s company-wide alignment to expectations
Experience = realities ÷ expectations

experience leadership alignment

The Value Exchange is your game-changing learning community

Get real-time solutions 24×7 for your whole team

  • Engage everyone in walking the talk for CS, CX, EX and PX excellence
  • Elevate CS, CX, EX, PX & Marketing for scalability and higher ROI
  • On-the-go resources for every job level and learning style
  • Influence accountability → alignment → agility
    • Trust-building = accountability (ease of work):
      Respecting Interdependencies + Consistency to Intentions
    • Silo-smoothing = alignment (ease of work + business):
      Lifetime Value Mindset + Aligned Motivations
    • Nimbleness = agility (ease of business):
      Enterprise-wide Use of Insights + Customer-centered Action

“ClearAction Value Exchange is a knowledge-building, knowledge-sharing, like-minded place to go.
The most unique thing is the way it’s curated in a personalized way.”

— SVP Learning Solutions

“My goal is to make sure managers who aren’t directly speaking to customers to realize the impact they have on customers.
We’ve saved customers time and money, and grown our business.”
— VP Sales & Client Relations

“This is a fast way to learn.
We have some say over topics that are relevant to us,

with companies that are ready and willing to help solve.
It’s a huge win for us.”

— VP Marketing Operations

“The Value Exchange has best practices to earn the right
to customers’ business and growing it by adding value.”

— VP Sales & Client Relations

“I would definitely recommend the Experience Value Exchange
because it is a treasure trove of tried-and-true practices.”

— SVP Client Relations

“There are templates, podcasts, exercises, and a network of people
you can ask ‘how did you do this?’ or ‘what did you struggle with?’”

— VP Sales & Client Relations

“The Solve-Space™ helped me frame a tough situation to my staff,
and to tap other employees to help,
resolve pushback, and make it successful.”

— Customer Engagement Manager

“This is a breakthrough to be able to do things
in small bites, 5-40 minutes.”

— VP Marketing Operations

“The Solve-Spaces are quick.
They ask you some pointed questions
and then gives you suggestions
for taking a solution back to your teams.”

— Chief Customer Officer

“It gives you an opportunity to interact with other members.
You know you’re talking to people just like you
trying to solve similar problems,
trying to give and gain as much as you are.”

— SVP Learning Solutions

“It’s neat to be able to see just what’s tailored to me.”
— Marketing Director

“In daily work it’s easy to stay in the same mindset.
Solve-Spaces™ help me think about how I can
think and communicate differently.”

— Customer Experience Manager

customer experience leadership

Customer-centered cross-functional teamwork is the secret
to organic, sustainable profitability and revenue growth.

ClearAction Continuum has been a great partner to NetApp, and has consulted on a variety of topics to help us advance our capabilities. The team includes some of the most prominent experts in their field. Their expertise and attention to detail in developing our case study was great. I’d recommend ClearAction to professionals looking to mature their operations and advance strategic projects for their companies.”

Judy Ash, Director of Global Marketing, NetApp

I’ve had the opportunity to work with ClearAction Continuum on several projects. They are very dependable, detail oriented and have an extremely high sense of integrity. There’s no question they will do what’s needed to ensure the work is done correctly and the client’s best needs are taken into account.”

Linda Popky, Strategic Development Board, Watermark

Our roots extend beyond the 2005 founding of ClearAction experience leadership by Lynn Hunsaker and 2006 founding of Marketing Operations Partners by Gary Katz.

It all started with Lynn’s MBA in marketing and VoC for Sonoco’s Strategic Planning and Gary’s USF master’s thesis on Organization Change & Development Model for Public Relations.

ClearAction Continuum was formed through a long collaboration and merger of these two firms in 2017, launching the Experience Value Exchange for CX, CS, EX and Marketing teams.

The Experience Value Exchange helps you drive customer value growth through ease of work and ease of doing business: accountability → alignment → agility.

We’re grateful to groups from these brands as ClearAction customers:

Experience Leadership Customers

Take your next steps to experience leadership

See FAQs for customer experience, employee experience, partner experience & marketing ops best practices. 

Your Playbook

CX Tech Experience Leadership

Get real-time solutions 24×7 for making CX, EX and PX a team sport among everyone in your company.

Your Value Exchange

6 CX Competencies

Arrange on-the-spot coaching to efficiently and effectively navigate your toughest challenges in CX, EX, PX & MO.

Your Coach