These are the video lessons that helped hundreds of CCXPs since 2015.

We’re re-recording these modules to new Power Guides.

In the meantime, please use these lessons to prepare for your quizzes.

Pro tip: to save time, use the Module Without Audio version first.

CX ROI Essentials

00:07:00
What is Experience?

What is Experience?

More accurate, simple definition that's universal to employee experience, too
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00:10:00
CXM Priorities

CXM Priorities

Jobs-to-be-Done
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00:05:00
CXM Value

CXM Value

CXM annuities are the best way to get buy-in
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00:13:00
CXM Maturity

CXM Maturity

Start at the top on Day One, or you'll never get to CXM maturity
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Metrics

00:36:00
Return on Investment

Return on Investment

Leading indicators and metrics equations
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00:24:00
Improving Prosperity

Improving Prosperity

For Bonuses Quiz: How to drive action to drive a RETURN (for ROI)
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00:38:00
Understanding Customers

Understanding Customers

Multivariate analyses, predictive analytics, statistical analysis or market truth
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00:10:00
Metrics Module Without Audio

Metrics Module Without Audio

Do you have a key takeaway? — What’s an example from your [...]
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Insights

01:15:00
VoC & Customer Understanding

VoC & Customer Understanding

Do you have a key takeaway? — What’s an example from your [...]
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00:10:00
Insights Module Without Audio

Insights Module Without Audio

Do you have a key takeaway? — What’s an example from your [...]
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Design

00:31:00
Learning About ROI Opportunities

Learning About ROI Opportunities

Qualitative research methods
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00:23:00
Recipes for Design & Innovation

Recipes for Design & Innovation

Steps and success factors for (1) CX Design and (2) CX Innovation
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00:33:00
Managing Experiences

Managing Experiences

Processes, Projects, Service Recovery, Service Design, Service Quality, and how to prevent mis-steps...
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00:17:00
Recipe for CX Improvement

Recipe for CX Improvement

Steps and success factors to permanently resolve prevalent issues
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00:10:00
Design Module Without Audio

Design Module Without Audio

Do you have a key takeaway? — What’s an example from your [...]
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Culture

00:42:00
Customer-Centric Culture

Customer-Centric Culture

Do you have a key takeaway? — What’s an example from your [...]
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00:10:00
Culture Module Without Audio

Culture Module Without Audio

Do you have a key takeaway? — What’s an example from your [...]
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Strategy

00:42:00
Operationalized CXM Strategy

Operationalized CXM Strategy

Do you have a key takeaway? — What’s an example from your [...]
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00:10:00
Strategy Module Without Audio

Strategy Module Without Audio

Do you have a key takeaway? — What’s an example from your [...]
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