Intentional Customer Experience
Krista Sheridan, Senior Advisor of People & Culture, TELUS
Intentional Customer Experience is the north star that guides everything for the brands you like most. They’ve decide who they want to be (and why!), who they want to serve and how, and they use that criteria to guide where they focus, where they invest, who they hire, how they review performance, and so forth. It’s the key to highly profitable customer experience because it prevents mis-matched efforts and waste.
Intentional #CX is the north star that guides everything for the brands you like most. Case study via @KristaSheridan, Senior Advisor at TELUS https://clearaction.com/podcast/intentional-customer-experience/ #CustomerExperience Click To Tweet