Marketing’s Role in Customer Experience Management

David Cliche, VP Global Interactive Marketing, Aon

Marketing sets up the value proposition that the brand represents, but ultimately customers define what brand truly means to them. The way we actually deliver the value proposition is more relevant than what we tell customers. Hear how from David Cliche, Vice President of Global Interactive Marketing at Aon, a leading provider of risk management and workforce productivity solutions.

 

 

Marketing's Role in #CustomerExperience†podcast with†David Cliche†former VP Global Interactive Marketing, Aon.†#marketingoperations†#digitalexperience… Click To Tweet