Get everyone on the same page so that you can build a remarkable, customer-first organization.
At ClearAction Continuum, we'll show you how to center your business on customers.
We'll help you align marketing and customer experience teams to customers' well-being.
We've been in your shoes, building harmonious efforts in complex organizations by connecting the dots across your customer interactions and journey moments.
Every company has customers. Every company has an ideal customer continuum that looks something like this:
Every company would love to have a proven, repeatable path to quickly bring the right customers along that continuum and create advocates out of them.
For some, this can become an aspirational objective as companies operate in vertical silos while the value customers receive from your organization is delivered horizontally.
The challenge is, most companies are driven and motivated to accomplish internal KPI's that often do not create great experiences for your customers. As companies grow and scale, more and more teams are directly and indirectly involved in customer experiences, which makes it more important to have strong communication, collaboration, alignment and accountability to a published set of customer KPI's.
Even the best companies who have defined these customer KPI's and have dashboards to show how well they are doing each quarter are falling short of achieving true customer centricity. They've yet to establish a culture that invokes passion in every customer interaction, which is at the heart of delivering experiences that make your customers loyal to your brand.
At ClearAction Continuum, we show you how to both establish and nurture a customer-centered culture that allows you to attract more new customers, retain the right customers, expand share of wallet and innovate profitably.
The heart and soul driving success for our clients is positive customer experience. We answer the question, "How do I center my business on my customers?"
We do this through our ClearAction Value Exchange platform. The Value Exchange meets marketing and customer experience professionals wherever they are and delivers real-world knowledge to solve everyday problems. Knowledge is delivered in a variety of ways, from virtual Solve-Spaces and secure company-centric Collaboration Spaces, to in-person and virtual conferences, roundtables and events. In addition, members will also have access to specialized training, open forums, and subject matter content curated specifically to their interests and metric goals.
As a crowd-enabled community, the ClearAction Value Exchange harnesses the expertise of professionals responsible for the experience customers have with their brand. Our members learn from each other and engage with experts who know what it takes to create a customer-centered culture.
ClearAction Continuum has been at the forefront of helping companies like ours reduce chaos, maximize resources and achieve impactful results. They’ve provided mission-critical guidance to begin the process of building a strong marketing operations function that supports our company’s growth, scale and continuous improvement objectives. We applaud them for achieving this significant milestone and greatly appreciate their continuous contributions to evolution of the profession and the enterprise. Kate Chalmers, Development Director, EA
ClearAction worked with Thomson Reuters on several occasions. Because they managed CX in the B2B space for a number of years, they were able to provide us with examples and stories to which we could easily relate. They also offered practical tools that could be implemented right away. It was incredibly beneficial for us to work with ClearAction. They elevated our collective CX knowledge and helped us achieve a higher level of CX maturity. Alice Chu, Director of Customer Experience, Thomson Reuters
I highly recommend ClearAction Continuum to assist you in your marketing vision. They understand the importance of corporate accountability and generating ROI. They are masterful in aligning stakeholders, both inside and outside the company. The team at ClearAction sees the marketing “big picture” and how all of the pieces create a successful marketing effort. Marti Smith, Former Vice President Of Marketing, Shoretel