What is Customer Experience Strategy? Customer experience strategy is executives’ shared vision on how customer-centered business will maximize value.
- Start with your core-growth customers’ expectations as your company’s North Star.
- Reality-check your corporate objectives, values, structure, cap-ex criteria, and so on relative to the North Star.
- Reality-check your reviews, agendas, development objectives, recognition criteria, and so on relative to the North Star.
- Plan how you will bring to life and make these a way of life throughout your company: VoC, customer intelligence, customer lifetime value, customer experience improvement, design, and innovation, employee engagement in CX, customer engagement, and CX performance metrics.
See also: Customer Experience Playbook
This is a glimpse into what you gain from ClearAction Experience Leadership Mastery.
What You Can Do to Master Experience Leadership
- Get a sounding board for work you have underway.
- Request a rapid action template session to kickstart your progress in any area.
- Enroll your senior leadership team and board in our 2-hour C-Suite Guide to CX Growth working session.
- Enrich your experts’ wisdom in this direction via Experience Leadership for Experts and Executives.
- Redirect your CX/EX/PX strategy to this sensible approach by encouraging all experience managers (customer, employee, partner experience) to learn the full spectrum of skills needed: Foundational, Intermediate, Ongoing.
- Apply ongoing wisdom with your whole department in the Experience Value Exchange.
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- ‘Ease of Work & Business’ Growth for your C-Suite and Board.
- CX Skill-Building for Marketing, PX, CX, CS, and EX professionals’ self-managed career growth.
YOU are a vital cog in your enterprise’s success in the ways you collect, share, and advocate experience insights! - Clear Ways to Influence Action for CMOs and CCOs’ indispensable value.
- ClearAction Continuum newsletter: weekly CX ROI lesson and roundup of what’s new and upcoming.
Experience Leadership Mastery for everyone
customer, partner & employee experience excellence
Get your whole department on the same page! Cross-pollinate!
Live or self-paced sessions mix participants from all 3 levels, with online resources tailored to each level.