What is a Customer Experience North Star? Customer experience north star is your senior leadership team’s commitment to running the business in accordance with your core-growth customers’ expectations as the primary basis for all decisions.

The foundation of your north star is intentional customer experience: a description of how you want your customers to feel across their end-to-end journey with your brand.

See also: Customer Experience Playbook

Intentional Customer Experience as North Star

This is a glimpse into what you gain from ClearAction Experience Leadership Mastery.

What You Can Do to Master Experience Leadership

  1. Get a sounding board for work you have underway.
  2. Request a rapid action template session to kickstart your progress in any area.
  3. Enroll your senior leadership team and board in our 2-hour C-Suite Guide to CX Growth working session.
  4. Enrich your experts’ wisdom in this direction via Experience Leadership for Experts and Executives.
  5. Redirect your CX/EX/PX strategy to this sensible approach by encouraging all experience managers (customer, employee, partner experience) to learn the full spectrum of skills needed: Foundational, Intermediate, Ongoing.
  6. Apply ongoing wisdom with your whole department in the Experience Value Exchange.

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    YOU are a vital cog in your enterprise’s success in the ways you collect, share, and advocate experience insights!
  3. Clear Ways to Influence Action for CMOs and CCOs’ indispensable value.
  4. ClearAction Continuum newsletter: weekly CX ROI lesson and roundup of what’s new and upcoming.

Experience Leadership Mastery for everyone

customer, partner & employee experience excellence

Get your whole department on the same page! Cross-pollinate!
Live or self-paced sessions mix participants from all 3 levels, with online resources tailored to each level.

customer experience skills for all managers

Foundations
For all experience managers

Intermediate customer experience training

Intermediate
For seasoned XM managers
100% prep for certification

Experts' Experience Leadership

Advanced
For VPs, authors, CCXPs, etc.