What is a Customer Experience Roadmap? A customer experience roadmap is a timeline that sets milestones for increased levels of customer experience maturity.

  1. Mobilize CX management: engage contributors of customer experience issues in resolving these issues.
  2. Operationalize CX management: routinize CX efforts with your company’s annual calendar.
  3. Align CX management: align customer insights to each issue contributor, in turn, they align their work to customer insights.
  4. Embed CX management: weave-in CX criteria to reviews, approvals, agendas, development, advancement, rewards, and so on.

For best results, put the basics all CXM building blocks in place within this next year and move to higher sophistication yearly.

CXM building blocks: VoC → customer intelligence → customer lifetime value → customer-centered corporate strategy → customer-centered culture → CX improvement → CX design and innovation → customer engagement → CX metrics.

Ideally, you will be embedding, aligning, and operationalizing from the start of your customer experience management efforts, with the basics first, graduating to more sophistication year by year.

See also: Customer Experience Playbook

Customer Experience Maturity Roadmap

This is a glimpse into what you gain from ClearAction Experience Leadership Mastery.

What You Can Do to Master Experience Leadership

  1. Get a sounding board for work you have underway.
  2. Request a rapid action template session to kickstart your progress in any area.
  3. Enroll your senior leadership team and board in our 2-hour C-Suite Guide to CX Growth working session.
  4. Enrich your experts’ wisdom in this direction via Experience Leadership for Experts and Executives.
  5. Redirect your CX/EX/PX strategy to this sensible approach by encouraging all experience managers (customer, employee, partner experience) to learn the full spectrum of skills needed: Foundational, Intermediate, Ongoing.
  6. Apply ongoing wisdom with your whole department in the Experience Value Exchange.

Subscribe to our newsletters:

  1. ‘Ease of Work & Business’ Growth for your C-Suite and Board.
  2. CX Skill-Building for Marketing, PX, CX, CS, and EX professionals’ self-managed career growth.
    YOU are a vital cog in your enterprise’s success in the ways you collect, share, and advocate experience insights!
  3. Clear Ways to Influence Action for CMOs and CCOs’ indispensable value.
  4. ClearAction Continuum newsletter: weekly CX ROI lesson and roundup of what’s new and upcoming.

Experience Leadership Mastery for everyone

customer, partner & employee experience excellence

Get your whole department on the same page! Cross-pollinate!
Live or self-paced sessions mix participants from all 3 levels, with online resources tailored to each level.

customer experience skills for all managers

Foundations
For all experience managers

Intermediate customer experience training

Intermediate
For seasoned XM managers
100% prep for certification

Experts' Experience Leadership

Advanced
For VPs, authors, CCXPs, etc.